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pexels-kulbir-11079217
pexels-kulbir-11079217
Remember, you are only required to complete 2 of the 5 case studies and each one
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Remember, you are only required to complete 2 of the 5 case studies and each one
Remember, you are only required to complete 2 of the 5 case studies and each one is worth 10% of your final grade. If you have not submitted 2 case studies yet, you will need to complete the Week 10 & Week 11 assignments. Each assignment will follow the Case Analysis Framework (PDF). Brief Description Netflix is an example of a challenger who disrupted a strong incumbent through a superior business model. At the original time of the writing of the case, it was not at all apparent the company would deal such a crushing blow to Blockbuster, as its value proposition appeared to be inferior. However, its focus on tailoring its service to a job that its customers had and the tight integration with a sophisticated operational model that had vastly superior economics made it the winner in the DVD rental market. The emergence of video-on-demand poses a new questions and challenges for the company’s long-term survival: How can or should Netflix respond to a seemingly new disruptive challenge? Preparation & Analysis Before reading the case, review the provided materials and go online, research / take down a few notes on the concept of disruptive vs. sustaining innovations, and on experimentation. Consider these concepts in the context of deliberate and emergent marketing strategies as a focal point for the case study. Read the Netflix case and prepare your individual response to the following questions in an overall 3-4 page brief essay format. Please write about one page in response to each question. (Double-spaced, 12 pt Times or Arial font, 1” margins all around.) In providing their services, did Netflix do the same jobs for consumers that Blockbuster did? How did this evolve over time? How many strategy revisions did Netflix have to make in order to become successful? What caused them to make each shift? Were Netflix’s strategic shifts driven from top management or from the bottom-up? How can you relate this case to the “Experimentation” article?

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