pexels-kulbir-11079217
pexels-kulbir-11079217
pexels-kulbir-11079217
Food and Nutrition: Sauces and Dressings Brands: Alali – Henz – Knor – Industr
Home » Marketing  »  Food and Nutrition: Sauces and Dressings Brands: Alali – Henz – Knor – Industr
Food and Nutrition: Sauces and Dressings Brands: Alali – Henz – Knor – Industr
Food and Nutrition: Sauces and Dressings Brands: Alali - Henz - Knor - Industry Overview This section should include Size of the industry in the UAE (preferably revenue data) Growth of the industry over the past 3 years in the UAE. Industry overview can be done using reports from Euromonitor and Statista databases. - External Environmental Analysis You need to specify at least two facts for each environmental factor and explain whether each fact is considered as an Opportunity or Threats for the industry and why, this should be supported by appropriate secondary resources. You are also required to explain how can this fact impact the industry? Demographic Environment Economic Environment Cultural Environment Political Environment Technological Environment Natural Environment Summary of the External Environmental Analysis by outlining the facts in terms of Threats and Opportunities in a table. An example related to the chocolate bar industry: Cultural Environment: Consumers state that they would be willing to pay more for healthier food that is GMO free, free of artificial sweeteners and colorants (Gagliardi, 2015). This would pose a THREAT to the chocolate bar industry as research indicates that consumers gravitate towards healthier food consumption regardless of its premium pricing and would thus be hesitant to purchase and consume chocolates that are perceived as unhealthy food options. This cultural trend would have a subsequent negative impact on the industry’s overall sales

Leave a Reply

Your email address will not be published.

Scan the code