pexels-kulbir-11079217
pexels-kulbir-11079217
pexels-kulbir-11079217
Assignment Brief: The title of the assignment: Digit
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Assignment Brief: The title of the assignment: Digit
Assignment Brief: The title of the assignment: Digital Transformation Purpose of the assessment, the task/topic: You will be issued a client business scenario and you will then investigate and advise the business on options of adopting of technologies for an e-business model. Introduction to the work/Scope/Context: You are required to write a consultancy style formal report 1800 word (± 10%) excluding reference list page and appendices. Business Scenario A medium sized fashion retailer, has been operating as a traditional bricks and mortar model with numerous outlets on the high street. During the Covid-19 pandemic, the company was hit very hard and lost almost 50% market share to competitors who were more agile online. It does not want to face the same fate as other high street brands such as owned by the Arcadia Group and BHS. The Company has a website and email facility, plus a computerised stock control system and computerised points of sale for payment in its stores. These systems are currently stand-alone systems and do not ‘talk to each other’. Your Specific Instructions: Write a report exploring the issues, challenges and opportunities faced by this business; your report must address the following: 1. Analyse and evaluate digital technologies that could be adopted to help the business survive and become more competitive in the current economic environment 2. Critical evaluation of new marketing techniques like social media and search engine marketing to reach potential customers 3. Analysis of managing inherent risks such as web security threats/vulnerabilities 4. Critically assess implications of Legal; Social; Ethical; Environmental and Professional (LSEEP) compliance, requirements, and issues Write a conclusion summarising your key findings and a reflective account evaluating your own work, what you learned about yourself in the process, and what you would do differently next time; consider and comment on your position as a computing professional when assessing the issues of (LSEEP), and also highlighting any further research or work required.

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