Analyze the operating environment of Volkswagen AG and strategic activities to develop and recommend their future strategic direction. State the aim, purpose and outline of the essay. Briefly introduce the company with focus on strategic relevant competencies and resources. Establish the importance of the stakeholders and their power to influence and interest in the strategic develop of the company. Analyze briefly the strategic position using relevant frameworks and tools to establish changes in the macro environment attractiveness of the industry key competitors strengths weaknesses and core competencies and capabilities. Identify its current business and corporate strategies based on relevant theories and frameworks. Evaluate the suitability, acceptability and feasibility of the current strategy in relation to the strategic position of the business and summarise your findings. Recommend future strategies and define how they could/should be implemented. Support the analysis by referencing. Avoid use of unsubstantiated opinion, ground ideas in experience or reference accepted authorities or published research. Wikipedia or investopedia are not acceptées publications. Do not use colloquialism or journalistic style. Minimize descriptive writing instead develop your analysis and argument by displaying thoroughness and rigor. Writer the essay in third person. Do not include tables and analysis as a pdf or JPEG inseration. Follow standards for referencing and acknowledged sources. Use: Introduction 500words Establish strategic position 800words Indentify current strategy 1000words Evaluate the current strategy 1000words Conclusion and recommendations 500 words Follow Harvard referencing guide. Use a reference list. Atleast 20 academic references and 3500-4000 words. Use Arial or century gothic point size 12 and 1,5 Line spacing.